Tuesday, November 26, 2019

Advertising Agency Creative Director Job Description

Advertising Agency Creative Director Job DescriptionAdvertising Agency Creative Director Job DescriptionThe creative director is responsible for overseeing all creative products produced by an advertising agency. Creative directors ensure the agency produces high-quality creative content for its clients and oversee the entire creative team, including copywriters, art directors, and designers. A creative director generally gets the glory when a campaign is a success and, conversely, takes the blame when its a failure. Some creative directors have become ad industry celebrities (think Trevor Beattie, Bill Bernbach, Alex Bogusky, David Deutsch, and David Ogilvy). The best ones often become partners in the agency that hired them or open their own agency. Ad Agency Creative Director Duties Responsibilities An advertising agency creative director job generally requires the ability to perform the following tasks Develop advertising campaigns for clients.Manage a large team of creative writers and designers.Assign projects to individual team members.Ensure all projects are on track creatively.Work cooperatively with account executives and clients. An ad agency creative director must be highly imaginative and an effective manager of talent. They have to balance the concerns and needs of many people the partners and owners of the ad agency, their clients, the account executives who work directly with clients, and the people who work under them. Depending on the campaign, they may be heavily involved in the formation of ideas for copy and design from the very beginning and so may lead brainstorming sessions to get the creative energy flowing. At other times, they may be more hands-off and provide feedback to the team members they asked to move a project forward. Ad Agency Creative Director Salary The salary for a creative director at an agency varies based on the number of years of experience, the size of the agency, and geographic location. It also depends on wh ether they are a partner in or a founder of the agency or an employee of the agency. The U.S. Bureau of Labor Statistics does not provide salary data specifically on ad agency creative directors. The following figures were compiled by PayScale. Hourly figures assume a 40-hour work week, which is shorter than a typical creative director actually puts in. Median Annual Salary $98,120 ($47.17/hour)Top 10% Annual Salary More than $186,000 ($89.42/hour)Bottom 10% Annual Salary Less than $49,000 ($23.56/hour) Source PayScale, May 2019 Education, Training, Certification Most creative director positions require a bachelors degree in creative design, advertising, marketing, journalism, communications, or a related field. Higher education A masters degree may be helpful if its in a field that makes up for a deficiency in a creative directors undergraduate degree. For instance, they might get a masters in multimedia design if their undergraduate degree and prior work experience focused on copywriting.Prior experience Agencies usually ask for five to seven years of related job experience. In larger cities, they tend to ask for at least 10 years of experience. Ad Agency Creative Director Skills Competencies Aspiring creative directors often wait years before they attain their first job in that role. There are many qualities and talents they have to possess to achieve that goal and be successful in this position Leadership Creative directors lead and inspire a team of people who are also very creative and may be averse to taking direction.Experience doing the jobs of the people they manage A solid background in copywriting or design and art direction is a must-have.Technological savvy Experience with Photoshop, Illustrator, InDesign, Flash, PowerPoint, HTML, PHP, and other programs is often required.Willingness to travel Creative directors frequently travel to meet with clients or attend industry-related events. Job Outlook The Bureau of Labor Statistics does not offer predictions of job growth for advertising agency creative directors. Work Environment An ad agency is often a fast-paced place filled with creative and career-driven people. The office is likely to be comfortable and stylish, with attractive furnishings and works of art. Work Schedule An ad agency creative director typically works very long hours, including some weekends. They must be available at all hours to provide guidance to the people who report to them and answer questions from the people they report to. How to Get the Job INTERNGain an internship at an agency while youre in college. If you work hard and show your creative potential, you could find an entry-level job when you graduate that would be the first step in a career ladder that culminates in creative director.APPLYCreativehotlist and Dribble deutsche bundespost job listings for creative positions. Also, check out the Careers or Jobs page on ad agency websites.PRESENT A PORTFOLIOYou will be expected to have a portfolio of work to show potential employers. It should demonstrate the range of your talents in a variety of media forms. Comparing Similar Jobs People who want to become ad agency creative directors may also be interested in the following positions. The figures given are median annual salaries. Graphic designer $50,370Art director $92,780Marketing manager $132,620 Source U.S. Bureau of Labor Statistics, 2018

Thursday, November 21, 2019

Answering Behavioral Job Interview Questions

Answering Behavioral Job Interview QuestionsAnswering Behavioral Job Interview QuestionsIf youve ever been to a job interview youve probably had a describe a prior situation type of question in which the interviewer asks you to describe a scenario you faced either in life or while at your previous position. While the question may seem a bit open ended or vague, it turns out that asking about other situations youve faced is a great way to gauge how youll react in the new role.These behavior based job interview questions can give your tauglichkeit new employer valuable insight into your soft skills. Dealing with stressful situations, prioritization skills, management style and flexibility are all just some of the qualities that behavior questions can help shed light on. And since behavior questions ask for a description of a factual experience they tend to be more honest and straightforward in helping evaluate your character and qualifications.Its important to note that behavioral inte rview questions typically require in depth responses . Employers arent looking for simple answers to behavior questions. A solid, tried and true method for discussing interview topics in this vein is to first pinpoint and describe the situation or task that you had to tackle. Next, describe in detail both your physical abrollcontainer-transportsystem and thought process behind your action. Finally, wrap things up with a tidy description of the outcome. Bonus points for throwing it what you would have changed or done better or what you learned from the scenario.Like most interview topics, the best way to answer behavioral questions is to be prepared. Theres certain common behavior questions that interviewers like to ask. The below, or some variation thereof, are potential behavior questions to keep in mind before going on your next interview.Describe a situation in which you had to prioritize, schedule, manage etcDescribe your most stressful work situation to date (be sure to address what it taught you)How do you normally decide when to call in management for assistance or backup?How do you manage others and what has been your most difficult management task?These are just a few of the behavioral questions you might face, but we think you get the gist. Consider the skills needed in the job youre applying for and spend time anticipating potential behavioral questions to ace the interview and land the position of your dreams.Updated July 11, 2017

Three ASME Members Honored at the International Mechanical Eng...

Three ASME Members Honored at the International Mechanical Eng... Three ASME Members Honored at the International Mechanical Eng... Three ASME Members Honored at the International Mechanical Engineering Education Leadership SummitThree Society members were named the winners of prestigious ASME engineering education awards last month during the 2018 Mechanical Engineering Education Leadership Summit. The annual conference, which was held from March 14-17 in San Diego, Calif., is an annual strategy and management forum for leaders from academia, industry and government who are dedicated to shaping the future of mechanical engineering education, industry practice and public-private research and workforce development collaborations. David R. WallaceASME member David R. Wallace, professor and MacVicar Faculty Fellow in the mechanical engineering departement at Massachusetts Institute of Technology, was named the winner of the Ben C. Sparks Medal at the Summit this year. Est ablished in 1990, the medal recognizes eminent service to mechanical engineering or engineering technology education through outstanding contributions that result in innovative, authentic, practice-based, engineering konzeption and build experiences for undergraduate students. The winner of the award receives a certificate, a bronze medal, and a $1,000 honorarium.Dr. Wallace was cited for his outstanding contributions that have transformed the way undergraduates across disciplines and cultures think about and practice mechanical engineering design through authentic, human-centered engineering experiences, and for inspiring the general public to embrace their own creativity and engineering spirit. His current educational responsibilities involve several core project-based, hands-on design/build courses, including a senior capstone design course that leads students through the process of identifying product opportunities and developing new products, an introductory freshman design cou rse dealing with toy product design, and a graduate design course that concentrates on user-centric design and design techniques. Kendra SharpA second ASME member, Kendra Vail Sharp, Ph.D., was named the winner of the Edwin F. Church Medal at the conference. The award, which was established in 1972, is presented to an individual who has performed eminent service above and beyond his or her normal activities in increasing the value, importance and attractiveness of mechanical engineering education. As winner of the medal, Dr. Sharp received a certificate, a bronze medal and a $2,500 honorarium.Dr. Sharp is a professor of mechanical engineering and the Richard and Gretchen Evans Professor of Humanitarian Engineering at Oregon State University. She was nominated for the award in recognition of her educational leadership achievements, which include establishing a formal humanitarian engineering program, teaching design in diverse global settings, and linking engineering to positive social impact. Sharp is also the co-author of mora than 31 archival journal articles related to engineering design small-scale hydropower and related development of climate software for power prediction, microfluidics including biological and energy applications and experimental fluid mechanics. Kathleen SienkoASME member Kathleen Sienko, Ph.D., associate professor of mechanical engineering and the Arthur F. Thurnau Professor of Mechanical Engineering at the University of Michigan, was named this years recipient of the Donald N. Zwiep Innovation in Education Award. The honor recognizes mechanical engineering and closely related programs/departments for their exceptional and innovative engagement in and fostering advances in mechanical engineering education particularly those that have demonstrated exemplary contributions to the advancement of mechanical and multi-disciplinary project-based engineering. The award includes a plaque-mounted certificate and a $2,000 honorarium.Dr. Sienko was recognized for her work as founder and faculty director of the universitys Global Health Design Initiative (GHDI), which offers undergraduate students the opportunity to take part in several experiential learning programs that emphasize collaboration with stakeholders in order to define problems and implement solutions to address real-world healthcare challenges. Sienko has been the recipient of a number of additional awards including the National Science Foundation CAREER Award and the University of Michigans Miller Faculty Scholar Endowed Award, University Undergraduate Teaching Award and Provosts Teaching Innovation Prize.Nominations are currently being accepted for all three of these ASME Engineering Education awards. In addition to the certificate, medal and honorarium, each winner will receive travel support to the 2019 International Mechanical Engineering Education (MEED) Leadership Summit and an opportunity to deliver a presentation during the conference.The deadline to submit a nomination for both the 2019 Ben C. Sparks Medal and the Edwin F. Church Medal is Sept. 15. Nominations for next years Donald N. Zwiep Innovation in Education Award must be submitted by Dec. 18. For more information on the Ben C. Sparks Medal, click here.For more details on the Edwin F. Church medal, click here. To learn more about the criteria for the Donald N. Zwiep Innovation in Education Award, contact Aisha Lawrey, Director, ASME Engineering Education, at lawreyaasme.org.